Under the central route, persuasion will likely result from a person’s careful and thoughtful consideration of the true merits of the information presented in support of an advocacy.
What is the central route of persuasion?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What is a good example of central route persuasion?
Examples of Central Route Persuasion
While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
Are naturally analytical central route persuasion is most likely when people?
central occurs more with people who are naturally analytical or who are involved with the issue; peripheral occurs more when the issue doesn’t engage systematic thinking and people can use heuristics or incidental cues to make quick decisions.
How does the central route to persuasion work quizlet?
The central route to persuasion occurs when the audience thinks carefully about the message’s content– that is, when they have the motivation and ability to do so. … Source characteristics are features of the person delivering the message. Attractive sources are more persuasive than unattractive sources.
When should you use central route processing?
When should a communicator use the central route to persuade an audience? A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral. When motivation and ability to process the message are high, the person will usually take the central route.
Why is the central route of persuasion more effective?
The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.
What is an example of central route persuasion in psychology?
For example, a TV ad that presents laboratory findings to demonstrate the effectiveness of an acne treatment would be using the Central Route to Persuasion, as opposed to one that only uses a celebrity endorser.
What is central route in advertising?
The central Route advertisement works upon a certain type of design. The focus of the message here is to communicate the product’s features and benefits. The underlying assumption is that the receiver of the message will carefully evaluate the message and decide. The success of advertising depends on many factors.
What is Central & peripheral route of persuasion explained in Elm explain with the help of example?
There are two routes to persuasion — the central route and the peripheral route. The central route uses message elaboration, and can produce a major positive attitude change, while the peripheral route uses six different message irrelevant cues to illicit a quick response with a minor shift in attitude.
Which of the following is one of the four major factors studied by psychologists in research on effective persuasion?
The persuasion includes four basic elements—source, receiver, message and channel.
When a salesperson visit your home and asks?
When a salesperson visits your home and asks you to try a free sample of a cleaning fluid, you agree. When he returns the following week and asks you to purchase an assortment of expensive cleaning products, you make the purchase. The salesperson appears to have made effective use of: the foot-in-the-door phenomenon.
What is one way to reduce intergroup conflict?
-Intergroup Contact Hypothesis- An increase in communication between members of opposing groups will reduce intergroup conflict. Increased contact should lessen stereotypes and reduce bias and lessen antagonism between groups. … Other aversive stimuli like temperature and crowding can also evoke hostility.
What is the central route?
The central route is logic driven and uses data and facts to convince people of an argument’s worthiness. … In order for the central route of persuasion to be effective in changing attitudes, thoughts, and behaviors, the argument must be strong and, if successful, will result in lasting attitude change.
What are the central and peripheral routes of persuasion quizlet?
Central route -high involvement, cognitive response- belief attitude change -behavior change, communication( source, message, channel) attention and comprehension. Peripheral route focus on the cue in attractiveness. So they are more to agree most easily.
What is the difference between central route persuasion and peripheral route persuasion?
There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
Which type of persuasion do advertisers use most Why?
- Ethos appeals to ethics. …
- Logos appeals to logic. …
- Pathos appeals to emotion.
Which method of persuasion is the most effective?
The most effective way to determine what the other party is thinking is to listen. Simple.
Which type of message characteristic has proved to be the most effective when persuading an audience?
A persuasive message is more likely to be effective if it is: Delivered face-to-face. Other things equal (once again), personal communication is generally more effective than less personal forms, in large part because it gets the audience’s attention.
What influences whether we process information via central or peripheral route?
Determinants of route. The two most influential factors that affect which processing route an individual uses are motivation (the desire to process the message; see Petty and Cacioppo, 1979) and ability (the capability for critical evaluation; see Petty, Wells and Brock, 1976).
Which of the following factors would make two people more likely to develop attraction and friendship quizlet?
What factors would make two people more likely to develop interpersonal attraction and friendship? They are both kind and trustworthy. They have similar attitudes and backgrounds. They come into contact frequently.
Where would the fundamental attribution error most likely occur?
People from an individualistic culture, that is, a culture that focuses on individual achievement and autonomy, have the greatest tendency to commit the fundamental attribution error.
What is the central route of Elm?
Central route processing involves a high level of elaboration. Here, the audience (or user) scrutinizes the message’s contents (rather than reads casually) because of a high motivation level. Users know what’s important to them; consequently, they will invest in examining a credible design’s message.
Informational social influence is where a person conforms because they have a desire to be right, and look to others who they believe may have more information. This type of conformity occurs when a person is unsure of a situation or lacks knowledge and is associated with internalisation.
What does peripheral route mean?
The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.
What is peripheral route persuasion in psychology?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What is an example of peripheral route persuasion?
For example, if you‘re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.
When people listen carefully to a persuasive communication and think about the arguments they are using the route to persuasion?
The model consists of two routes: the central route to persuasion, which is when people elaborate on a persuasive argument, listening carefully and thinking about the logic behind the message; and the peripheral route to persuasion – when people do not elaborate on a persuasive argument and instead are swayed by …
What are examples of peripheral cues?
An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes.
What factors influence persuasion?
- Reciprocity. People feel an obligation to give when they receive. …
- Liking. People say yes to people they like, and we tend to like similar, complimentary and cooperative people. …
- Scarcity. …
- Authority. …
- Consistency. …
- Consensus.
What are the 4 factors of persuasion?
The Yale group determined that four elements are present in all persuasion settings: (1) a source who delivers the persuasive message, (2) the message itself, (3) a target person or audience who receives the message (recipient), and (4) some context in which the message is received.
What are the four factors agreed by researchers that are involved in effective persuasive communication?
- Establish your credibility. …
- Frame your goals in a way that identifies common ground with those you intend to persuade. …
- Reinforce your positions using vivid language and compelling evidence. …
- Connect emotionally with your audience.
Which perspective has emphasized the role of learned helplessness in depression?
Martin Seligman (1974) proposed a cognitive explanation of depression called learned helplessness. According to Seligman’s learned helplessness theory, depression occurs when a person learns that their attempts to escape negative situations make no difference.
Which theory best explains why our actions?
Which theory best explains why our actions can lead us to modify our attitudes? Cognitive dissonance theory is most helpful for understanding the impact of: role-playing on attitude change.
Which of the following describes stereotypes?
In social psychology, a stereotype is a fixed, over generalized belief about a particular group or class of people. By stereotyping we infer that a person has a whole range of characteristics and abilities that we assume all members of that group have. For example, a “hells angel” biker dresses in leather.
Which of the following is a reason that groups are likely to enter into conflict?
Which of the following is a reason that groups are likely to enter into a conflict? … Having distorted perceptions about another group can lead to decreased conflict between groups.
How can intergroup relations be improved?
Prejudice and stereotyping are major causes of discriminatory behaviors. Thus, intergroup relations can be improved by creating conditions for positive contact and reducing prejudice, stereotyping, and discrimination.
Who among the contributors of administrative perspective wrote the importance of common superordinate goals for reducing conflict in organizations?
The idea was proposed by social psychologist Muzafer Sherif in his experiments on intergroup relations, run in the 1940s and 1950s, as a way of reducing conflict between competing groups.
What is a central route to persuasion?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
How is central route used in persuasion?
One method is through a central route to persuasion. In order for this form of persuasion to work, the person receiving the message must be motivated to listen to the message and be able to think about and comprehend the message.